Cultural Exchange
About Us
Barefoot first came into existence as BCEI (Barefoot Cultural Exchange Initiative) in 1993, a non profit organisation set up for the purpose of promoting cultural exchange between Japan and the UK, through football and music. Since its humble beginnings, over 10 years have now passed and we have succeeded in helping over 500 young people to widen their horizons and pursue their dreams. In 1998 we expanded and set up Barefoot Communications which, based on the same basic philosophy of promoting understanding between different cultures, focuses on the professional arena in both football and music, providing services such as artist / player management, marketing, production and media support.

Company Information
Company name United Global Partners Ltd
Registered Address
London Head Office

51 Southstand Apartments
Highbury Stadium Square
N5 1EY
T: +44(0)207-263-2403
E: info@barefootuk.co.uk

Tachibanaya Building 3F
2-12-12 Ginza,
Chuou-ku, Tokyo,Japan
T: +81(0)743-52-6060
E: info@barefootuk.co.uk

Mission Statement
To further understanding and promote cultural exchange between Japan and the UK through sport, music and other arts

The origins of our name
When we first set up our recording studio in London, we followed the Japanese tradition and introduced a "no shoes" or "barefoot" policy. Also in the name is a play-on-word on our chairman's nickname Kuma which means "bear" in Japanese. Nowadays the name reflects our belief in the importance of promoting cultural exchange at grassroots level.

Company History
1993   BCEI established. Set up London Office.
1994 In partnership with Leyton Orient FC brought our first Japanese football players to the UK
1996 Set up the Crown & Manor International Soccer Academy
1998 Set up Barefoot Communications and the Tokyo Office.

In partnership with the London Symphony Orchestra opened one of the first ever music workshops for children in Sapporo.

In acknowledgment of his outstanding contribution to inter-cultural understanding, Kuma Harada was invited to Downing Street to meet with the Prime Minister Tony Blair and Emperor Akihito on the occasion of the Emperor's visit to the UK.
2000 In conjunction with Arsenal FC, Oaklands College and Nike, set up Arsenal Ladies academy.

Invited by the Japan Orchestra Association, to open music workshops throughout Japan together with the Royal Opera House and Japan Philharmonic Orchestra
2001 Japanese national team player Megumi Ogawa breaks into the Arsenal Ladies 1st XI, as the first ever player from Japan to play in top-flight football in England.

Contracted with Arsenal FC to provide interpreting, media support, and general pastoral care for Japanese world cup star Junichi Inamoto.

Set up " the Kabuki Story", as part of Japan 2001, fronted by famous Kabuki actor Matazo Nakamura.
2002 During World Cup 2002, contracted with ITV Sport, providing media support and co-ordination services for their coverage of the England team.

Further developed partnership with Royal Opera House and Japan Philharmonic Orchestra to expand music workshops in Japan.
2003 Managed Japan National Team Goalkeeper Yoshikatsu Kawaguchi.

In conjunction with the FA, set up the FA International Coaching Licence Course for Japanese coaches.
2004 In partnership with Arsenal FC. Set up the first ever Arsenal Soccer School in Japan.
2006 Entered partnership with Ryman Premier League club Boreham Wood FC, Oaklands College, Hertswood School and Crest Schools of English, to further develop our soccer academy concept.

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